Once considered for a position among the Disney Princesses, execs decided that Tinker Bell didn’t fit “the Princess mythology“ and instead created a Disney Consumer Products franchise just for our pretty pixie - the Disney Fairies.
Like the Princesses, the Fairies have lots of merchandise. And since the only Fairy you are likely to know is Tink, many of the products introduce you to the other fairies. There are picture books, chapter books, magazines, comics, dolls, story cards, activity DVDs, and an upcoming feature film starring Brittany Murphyas the voice of Tinker Bell.
The Fairies are aimed to catch young girls just as they outgrow the Princess phase. Orenstein writes in “What’s Wrong with Cinderella?” “Aimed at 6- to 9-year-old girls, the line will catch them just as they outgrow Princess. Their colors will be lavender, green, turquoise — anything but the Princess’s soon-to-be-babyish pink.” Orenstein describes the Fairy line in terms of Tink’s revenge narrative: Keep reading →
This more or less captures an anecdote a professor told me about a conversation he had with his daughter. I think it addresses issues previously discussed on this site about what little girls play when they play “Princesses.” Contrary to the popular belief that they play at being feminine and dependent, this story suggests that they play at having power and being in charge.
There are 8 Princesses united under the “Disney Princess” banner: Snow White, Cinderella, Sleeping Beauty, Ariel, Belle, Jasmine, Pocahontas, and Mulan… but why? Pocahontas is not technically royalty, though one might argue she is the equivalent among Native Americans as the chief’s daughter. Mulan, however, is not a princess though she ends up with a general at the conclusion of the movie.
Other legitimately royal Disney females (either by marriage or birth) are excluded from the line-up: Keep reading →
The whole cast of Disney Princesses get together to sing “If You Can Dream,” a song written and recorded specifically for the Disney Princess franchise. Walt Disney’s famous line, “If you can dream it, you can do it,” takes on a new meaning from the Princess perspective…
For Walt, the dream was about ambition and innovation. For Walt’s Princesses, Keep reading →
There is lots of evidence (see The Princess Makes the Product) that suggests young children actively seek gender differentiation and will even create differences where there are none in their quest for a gender identity.But this predisposition to Princess play does not make it an inevitability; Disney marketers have exploited children’s natural tendency to engage in imaginary role-play.
I agree with author and professor Lyn Mikel Brown when she says in Orenstein’s New York Times article, “Playing princess is not the issue … The issue is 25,000 Princess products…When one thing is so dominant, then it’s no longer a choice: it’s a mandate, cannibalizing all other forms of play. There’s the illusion of more choices out there for girls, but if you look around, you’ll see their choices are steadily narrowing.”Imaginary play, even gendered, can have variety.The lack of choice in consumer products for young girls is unsettling.Almost everything is pink and frilly.Maybe it’s true that young girls don’t want so much variety and they want all little girls to be the same so they fit in.But do we think that what is available now is best for them and their development?Keep reading →
Antithesis: The Product makes the Princess.Disney’s flooding of the market with Princess products leaves practically no choice for young girls.From this article (Orenstein, NY Times): “The issue is 25,000 Princess products,” says Brown, a professor of education and human development at Colby College. “When one thing is so dominant, then it’s no longer a choice: it’s a mandate, cannibalizing all other forms of play. There’s the illusion of more choices out there for girls, but if you look around, Keep reading →
…but still interesting news (Keating, today.reuters.com) about Disney’s “Fairy Tale Wedding” packages; gay men will now be allowed to buy one. Prices start at $8,000 and can include “a ride to the ceremony in the Cinderella coach, costumed trumpeters heralding the couple’s arrival, and attendance by Mickey and Minnie Mouse characters dressed in formal attire.”
Though I’m all for equal marriage rights, Keep reading →
Thesis: The Princess makes the Product. Disney Consumer Products simply provided merchandise to satisfy the needs of young girls when it created more than “25,000 Disney Princess items,” (Orenstein, “What’s wrong with Cinderella?”).Andy Mooney came up with the marketing idea at a “Disney on Ice” show when he saw little girls in makeshift princess costumes.His idea was to provide products that “allow Keep reading →
Disney’s new line of “Princess” wedding gowns now make it possible for adult women to outwardly indulge in their old childhood fantasies of romance and “happily ever after.”
An Orlando Sentinel article interviews the designer’s publicist about the gowns: “‘They will be high-fashion and very modern,’ said Paulette Cleghorn, president of Designer Loft Productions, a New York public-relations firm representing Kelly. ‘We are modernizing the princess concept. There is a difference between a girl who is inspired by Snow White and Keep reading →
and instead created a Disney Consumer Products franchise just for our pretty pixie - the Disney Fairies. 
The Fairies are aimed to catch young girls just as they outgrow the Princess phase. Orenstein writes in “What’s Wrong with Cinderella?” “Aimed at 6- to 9-year-old girls, the line will catch them just as they outgrow Princess. Their colors will be lavender, green, turquoise — anything but the Princess’s soon-to-be-babyish pink.” Orenstein describes the Fairy line in terms of Tink’s revenge narrative: Keep reading →
Pocahontas, and Mulan… but why? 
create differences where there are none in their quest for a gender identity.
The much anticipated photos of Kirstie Kelly’s line of Disney Princess wedding gowns were finally released by 
Antithesis: The Product makes the Princess.
